Viral Marketing is simply known as “word of mouth” advertising. Viral marketing is very effective way to introduce your new products or services generating traffic and flow business. However, they need strategic planning in order to get people’s attention and interest. Viral marketing used to happen by “word of mouth” by nowadays its spread out all around the internet. There are a lot of social media tools that you can use for viral marketing, such as: YouTube, Facebook, Hotmail, twitter, blog, etc.

Marketers used social media as their way to start their viral marketing campaign; it’s not only it’s a lot faster to reach the audience but also it can reach huge number of people on the global internet connection. Most businesses usually offer free product or service to the public that can satisfies their needs and solve their problems. The audience will come visit our website to get the product or service and we have to handle the increasing traffic in our website including our product availability.

Social Media and viral marketing are the keys to building awareness into your online marketing campaign. One of my favorite social media that I used is twitter. With twitter, we can learn what people talking about, what interest them, and also we can give people in the market about our personality and updates. The other social media that I like is LinkedIn. With Linkedin you can connect with other people by search their connection or companies that related to them; so not only you can know a lot of people but also you can market your product or service to them.


According to Tim Ferris, the author of “The Four Hour Workweek,” he says that we have to make something remarkable that get people’s attention and interest. It only took short period of time to make his book #1 New York Time and Wall Street Journal bestseller. In my opinion, viral marketing is a great way to introduce your product or service in the market and get response from them about our product or service. I will definitely used for viral marketing campaign to introduce my clothing line business to the market. As a college student not only I need to manage my expense but also need to use it wisely especially if I want to expand my business.

Rift Fournier

Our guest speaker for last class is Rift Fournier, a professor here at Lindenwood University. I remembered met him on campus before and he gave a compliment on how I dressed when I dressed up for my job interview in downtown St. Louis. Rift have been traveled and worked in New York, Los Angeles, Berlin, Hamburg, Barcelona, and Paris. He enjoys writing television programs and movies and met several famous people that worked together with him. He also did several movies back in the day.

He started off by telling us that we will change our mind in what major that we are in, and this is so true for me because I started as a graphic design major because I have a passion in drawing and designing products or events. My sophomore year I changed my major to advertising and media because not only I still can do drawing and
Designing but also I know how to introduce my products to the public market.

However, he loved his job and he passionate about what he do. He graduated with Psychology degree and he also improved his writing skill in law school. He encourages us to find a job that we have a passion for. I totally agree with him because if we doing something that we really like about, we will give our best performance in that job. I will graduate next year and I definitely will find a job that I have passion for. I also learned from my job experience in the past that I don’t really like, I didn’t do well in that job and it’s a struggle to go to work every day.

I really enjoyed his presence in class and learn a lot from his experience and story. He is a really fun, easy going guy, and I also like his way of presenting the message to the student. I will definitely look forward to have him as a professor next semester.