Podcasting

I heard about Podcasting in Fundamentals of Internet that I take this semester. With podcasting you can listens to radio stations, transfer video in anytime and anywhere. The equipment that you need for podcasting is computer, internet connection, and an Ipod or other Mp3 player.

Podcasting become really popular among our generation and also some of the baby boomers generation is because it’s really simple and easy. There are a lot of website that will provide you with the video that you want to see or radio station that you want to listen to, for example I tunes is one of the famous podcatcher that can help you to get everything that you want to listen or see. After you download a podcast in your computer, you can send those videos or other things to your Ipod or other Mp3 player, and different other form. With smart phones that can go into the internet, you can get podcast tool in your cell phones.


However, Podcast is not only entertainment but you can also to share your ideas with others, for instance if you want to share your marketing strategy with your coworkers or your boss, you can make a podcast and send it to them. Podcasting will make your job easier and you can work on your project in anytime and anywhere.


If you are subscribed to any podcast in your computer, it will send you videos that you might like it because they keep track on what are you watching or listening usually. Podcasting is a really good application that I like to have on my Ipod because I travel a lot and sometimes I spent a long time in airplanes or cars, so with podcast I still can enjoy my favorite show or even share my ideas with friends and coworkers.

The other reason why our generation loves about this application is because it’s free. With podcasting you will never missed your favorite shows anymore because you can download that video anytime you want to watch it.

internship

The job that i found in Illinois news broadcasters association is an internship in marketing/advertising support and is located in 70 E. Lake St., Suite 230, Chicago, IL 60601. The parent owner of this company is Chicago Artist Coalition.

What interested me about this job is because it will give me an opportunity in marketing/advertising industry. However, i will learn about marketing businesses in classes that i will take in college to support my knowledge and i will learn how to make good and professional cover letter.

Generation Y or the Millennials are generation that was born after 1977 and there are over 70 million people that considered in this generation, including myself. We believe that we can do anything that we want, and we want to do everything fast and easy.


Those are generation that Companies or businesses need to market their product or service to because they bring a lot of money to the market. You have already heard that Generation Y don’t like to read nor watching TV, because they spends most of their time on the internet and stay connected with their friends. Moreover, a lot of companies change their marketing strategy to follow Generation Y needs and wants because Generation Y spends more than 200 billion dollars annually and will soon replace the older generation, which is the baby boomer generation.


I think Apple, Nike, and Blackberry are few examples of companies that did well in marketing their product to the millennials. Even though the products that they are trying to sell weren’t cheap but they make them look cool and proud in their community by having it. Apple and Nike made their products as a lifestyle for most people, so they make the customers think that they can’t live without it. Blackberry is getting their way up by introducing free text messaging service to all blackberry’s users. They hit the hotspot that generation Y concerned about, which is Free or cheap and text messaging is a big deal for our generation.

This is one of the product that most of our generation excited about. Pacemaker is the first Pocket size dj system in the world.



The most important thing that each Company should have on their product is “Authenticity.” I know it might sounds cliché, but being authentic is a big deal for our generation. For example, Facebook and Myspace are the most well known social networking sites for our generation. But if you want to make other social networking sites, it might not be successful because most people don’t want to join to your websites.That is one of marketing strategy that I applied to my clothing line business, that I only printed limited quantity of my designs, because people like have something that others don’t have.


I know it’s not easy as a marketer or the owner of a company to market their product to generation Y, but instead of focusing on our marketing strategy we have to take a step back and do more research about our generation. For example, get to know them better by spending time with them and listens to what they want or need. With that information, you can market your products or service to generation Y a lot easier and faster.

Am I a Pirate?

First of all, I stopped buying CD since I’m in middle school because I can get all the music I want by downloading on the internet. I remember the first program that I used is Kazaa and I changed to Bearshare in high school because in Kazaa you have to specific amount per moth to get unlimited download. I downloaded everything, from songs to music video, and also movies. But most of the time, I got a lot of different viruses in my computer that came from the file that I downloaded. So that’s why you have to make sure that you have antivirus system in your computer before you download music or movies from the internet.

How the artist will make money for a living?

The first thing that comes to most people’s mind is this question. At the beginning of this movement of pirating music, artists did try so hard to stop that with sued the owners of these websites but it’s impossible to stop that if most people in the world do that. Even though it hurts the income of most artists that trying to make money, on the Brightside they get their songs popular faster in the public and most of the time people already know their songs before the new album come out. Moreover, with Myspace and Facebook, new artists put up their songs in their page so people will recognize and listens to their music. They used technology networking to get their name and song’s recognition from the audience.

How About Pirating Movies?

Most people that I know in the United States don’t download movies from the internet because it takes a long time and most of the times you didn’t get good quality movies. In the other hand, in Indonesia, there are a lot of people that sells all kinds of movies in DVDs that they downloaded from internet. Usually, it’s really cheap and it’s a good quality movie like an original DVD. Most people back home choose to buy those DVDs instead of paying more to watch in the theater. However, here in United States, I always go to Hulu to watch my favorite TV Shows.

Generation Y

Our Generation always wants everything fast, easy, and free. In my opinion, it’s not stealing anybody’s music or money because everything is offer to us to enjoy it. I know that they work hard for the music that they made but they use this thing as an opportunity to reach more fans.

Finally, it might be wrong or illegal but I’m not going to spend any money on music if I can get it for free on the internet.

Photo-retouching

Technology is growing so fast nowadays, everything become so fast and easy with technology. One of the technologies that some photographers used is Photo-retouching. Photo-retouching is often used for entertainment purposes, for instance magazines and red carpet photo shoot.

It allows them to either make the picture look better or worse. I remember that I watched “Killing Us Softly” video last semester in media literacy class. In that video, Jean Kilbourne showed that in Esquire magazine, they used different parts of several women’s body to establish an ideal woman in that magazine. So it’s impossible for everybody to get that perfect look in the magazine.

Some people do photo-retouching for selling whatever product that they trying to sell, for example Proactiv acne cleanser. They often used celebrity that have pimples before using Proactiv and after using that product they looked flawless, but their picture probably has been retouched. Photo-retouching could bring either good or bad effects, depends on how audience receive that message.

It could be bad for teenagers that start looking for role models in their lives, because they usually look on celebrity that have perfect body weight, tall, and good looking faces. But the celebrities were not like that in a real life, one of the reasons they look perfect on magazines or internet is because photo-retouching. Some teenagers trying so hard to be like them, but most of the time they ended up with anorexic and bulimic.
check out this video


It also reminds me to story that me and my brother have two years ago. We try to look for cars on craigslist.com, and we found one car that we like. In that picture the car looks like brand new, so we went up there with my friends to see it but as soon as I got out from the car, I’m surprised because I looked to totally different car from the picture on that website, so we ended up not buying that car.

In the other hand, Photo-retouching is good for people that want to save their memorable picture from back in the day with family, friends, etc. most of the old pictures that we have were often losing their color or got wrinkled, but Photo-retouching professional can make those picture like brand new again. Moreover, I used to be graphic design major and I used photo-retouching software to make my art project. You can do a lot of things to make your pictures becomes an art masterpiece.

It all depends on how you used that new technology itself. Some people will try to do anything to get success and sometimes they choose the quick ways that often get them in trouble. But if you put your hard work in it, you will get success in all aspects.

TV Everywhere -- As Long As You Pay for It

This article is about Time Warner CEO,Jeff Bewkes idea to put more TV on internet, and make consumers pay for the service. We know that Time Warner is the largest owner of cable networks here in United States, so they need to keep up with costumer’s need nowadays. Bewkes’s plan is to put all cable programming on the web like Hulu, Myspace, Yahoo TV, and Youtube. His catch is you will have to prove you have to pay cable service, satellite, or telco to get it. According to Leichtman Research Group, “that online video usage continues to grow in the past year.” People spent most of their time in front of computer rather than on television. These issues that make Jeff Bewkes change his plan in presenting cable programming in different form.

This article caught my attention because I spent most of my time in front of computer and I always watched my favorite TV shows on Hulu. The idea that we have to subscribe to cable services to get it is really good because they don’t want to lose their customers.

This past Christmas break, I worked in TBG, incorporated and their client is AT&T. AT&T now provides cable, internet, and home phone service called U-Verse. One of my managers told us that there are two businesses that would not get affected with economy crisis, which are alcohol and cable services. I know its sounds terrible but sadly it’s true here in United States. People spent their money on alcohol because they get frustrated and stayed at home watching TV. Our generation is all about new technology and we want to watch our favorite TV shows on anytime and anywhere. Especially With smart phones that we have nowadays we will not depend on television anymore.


However, there are a lot of people that didn’t have time to watch TV because their job that required them to work all day long, so they have to watch TV is on their cell phone or computer. Time Warner made good decisions to work together with Hulu because Hulu has built four largest video services in the web for the past year and they also increased TV rating by 10% this past year.

Finally, good marketing strategy is the key to keep your business on top through economy crisis. Not only cable services that have to change their form from TV to internet but also other media like newspaper have to change their form to survive nowadays. For instance, USA Today has new application that you can download on your I Phone, so you can get news anytime and anywhere.

Bob Wigginton is one of the Professors here in Lindenwood University. He has been a journalist for more than 25 years. He shared his experience in the field and what journalism has gone through nowadays. He also shared his experience to be a journalist in Afghanistan for thirty days.

At first, I don’t really care about the journalism because it will not going to affect me in any way. But after Bob pointed out that the news that we watch on television or internet most of the time they get it from newspaper, I realize that we are going to get big problem. Internet and television are my two sources that I get the news from because I don’t like to read newspaper. Bob told us that over six thousand journalists have lost their job in newspaper industry for the past two years. We need these journalists to keep us informed with the latest news and what is going on in our communities, our country, and around the world.


There are a lot of people including us becomes a citizen journalism. We blog our opinion and ideas on the internet and share with others, but we can’t rely on them because their news isn’t always accurate and true. Even though sometimes we get the news faster than the media but we have to double check the truth from real journalists that investigate and learn that news deeper than citizen journalism. According to “The Vanishing Newspaper” book by Philip Meyer, journalism professor at the University of North Carolina,” The reason why United States newspaper vanishing because American losing faith in their ability to judge national discourse and honest recorders and national life.”

Our generations always depend on technology and most likely get the news from internet or television instead from newspaper. So that is why newspaper has to change their form of media to new technology that easy to use and we can get it at anytime and anywhere. I personally will look forward to what kind of form that newspaper will change to in the future.