Generation Y or the Millennials are generation that was born after 1977 and there are over 70 million people that considered in this generation, including myself. We believe that we can do anything that we want, and we want to do everything fast and easy.


Those are generation that Companies or businesses need to market their product or service to because they bring a lot of money to the market. You have already heard that Generation Y don’t like to read nor watching TV, because they spends most of their time on the internet and stay connected with their friends. Moreover, a lot of companies change their marketing strategy to follow Generation Y needs and wants because Generation Y spends more than 200 billion dollars annually and will soon replace the older generation, which is the baby boomer generation.


I think Apple, Nike, and Blackberry are few examples of companies that did well in marketing their product to the millennials. Even though the products that they are trying to sell weren’t cheap but they make them look cool and proud in their community by having it. Apple and Nike made their products as a lifestyle for most people, so they make the customers think that they can’t live without it. Blackberry is getting their way up by introducing free text messaging service to all blackberry’s users. They hit the hotspot that generation Y concerned about, which is Free or cheap and text messaging is a big deal for our generation.

This is one of the product that most of our generation excited about. Pacemaker is the first Pocket size dj system in the world.



The most important thing that each Company should have on their product is “Authenticity.” I know it might sounds cliché, but being authentic is a big deal for our generation. For example, Facebook and Myspace are the most well known social networking sites for our generation. But if you want to make other social networking sites, it might not be successful because most people don’t want to join to your websites.That is one of marketing strategy that I applied to my clothing line business, that I only printed limited quantity of my designs, because people like have something that others don’t have.


I know it’s not easy as a marketer or the owner of a company to market their product to generation Y, but instead of focusing on our marketing strategy we have to take a step back and do more research about our generation. For example, get to know them better by spending time with them and listens to what they want or need. With that information, you can market your products or service to generation Y a lot easier and faster.