Gary Vaynerchuck and Brazen Careerist

Gary Vaynerchuck


Gary Vaynerchuck is born in Babruysk, U.S.S.R on November 14, 1975 and immigrated to the United States in 1978. He is the star of Wine Library TV, breaks down the barriers that prevent people from exploring and enjoying different kinds of wine. His Russian immigrant parents owned a wine store, so growing up Gary learned a lot more about wine tasting and began reading Wine Spectator and Wine Advocate. He took over his parents business as an adult, and using social media tools such as Facebook and Twitter to promote Wine Library TV.



Many customers depended on Gary’s advice about specific wine and within a five year period Wine Library grew from $4 million dollar business to $45 million business. He has made more than 600 episodes of his Wine Library TV show and currently has more than 80,000 fans. Not only he teach his audience how to choose the good wine and to study various flavors but also he have community forum section about his fans that have specific question or ideas about wine tasting knowledge. Gary’s have two goals, which are he want people to try different wines and he tell people to trust their palates. Gary is known as both Business Guru and “Social Media Sommelier.”

I think Gary is a very good example of successful generation Y that uses social media in order to present his business to the media. not only is free to make a blog about your business or portfolio but also you can get a lot of things from the blog that you made.


Brazen Careerist

Brazen Careerist is a web service that allows generation Y to join and explore job opportunities that available for them, also help employer to find candidates. Penelope Trunk is the founder of this web service. She helps companies hire young people that start manages their career with great talent and engaged to the world. This website also helps future employee and employer to know each other better by looking on their blogs, Employer can get a lot more information about the person that they going to hire instead of just regular resumes.

I think this is a great website for college students that going to graduate and looking for the job that they like. I want to sign up and learn a lot more about this website because I’m going to graduate on May 2010 and looking for job in advertising agencies. Also as part of generation Y, we have to always keep up to date with the new social media tools that can helps us not only to find job but also meeting new people that have same interest with us.

Brazen Careerist not only concerned about job but also they talks about new ideas that we can check it out and learn more about it. they also have different sections that you can learn from how to prepare a job interview to talk about politics view.