Viral Marketing is simply known as “word of mouth” advertising. Viral marketing is very effective way to introduce your new products or services generating traffic and flow business. However, they need strategic planning in order to get people’s attention and interest. Viral marketing used to happen by “word of mouth” by nowadays its spread out all around the internet. There are a lot of social media tools that you can use for viral marketing, such as: YouTube, Facebook, Hotmail, twitter, blog, etc.

Marketers used social media as their way to start their viral marketing campaign; it’s not only it’s a lot faster to reach the audience but also it can reach huge number of people on the global internet connection. Most businesses usually offer free product or service to the public that can satisfies their needs and solve their problems. The audience will come visit our website to get the product or service and we have to handle the increasing traffic in our website including our product availability.

Social Media and viral marketing are the keys to building awareness into your online marketing campaign. One of my favorite social media that I used is twitter. With twitter, we can learn what people talking about, what interest them, and also we can give people in the market about our personality and updates. The other social media that I like is LinkedIn. With Linkedin you can connect with other people by search their connection or companies that related to them; so not only you can know a lot of people but also you can market your product or service to them.


According to Tim Ferris, the author of “The Four Hour Workweek,” he says that we have to make something remarkable that get people’s attention and interest. It only took short period of time to make his book #1 New York Time and Wall Street Journal bestseller. In my opinion, viral marketing is a great way to introduce your product or service in the market and get response from them about our product or service. I will definitely used for viral marketing campaign to introduce my clothing line business to the market. As a college student not only I need to manage my expense but also need to use it wisely especially if I want to expand my business.

Rift Fournier

Our guest speaker for last class is Rift Fournier, a professor here at Lindenwood University. I remembered met him on campus before and he gave a compliment on how I dressed when I dressed up for my job interview in downtown St. Louis. Rift have been traveled and worked in New York, Los Angeles, Berlin, Hamburg, Barcelona, and Paris. He enjoys writing television programs and movies and met several famous people that worked together with him. He also did several movies back in the day.

He started off by telling us that we will change our mind in what major that we are in, and this is so true for me because I started as a graphic design major because I have a passion in drawing and designing products or events. My sophomore year I changed my major to advertising and media because not only I still can do drawing and
Designing but also I know how to introduce my products to the public market.

However, he loved his job and he passionate about what he do. He graduated with Psychology degree and he also improved his writing skill in law school. He encourages us to find a job that we have a passion for. I totally agree with him because if we doing something that we really like about, we will give our best performance in that job. I will graduate next year and I definitely will find a job that I have passion for. I also learned from my job experience in the past that I don’t really like, I didn’t do well in that job and it’s a struggle to go to work every day.

I really enjoyed his presence in class and learn a lot from his experience and story. He is a really fun, easy going guy, and I also like his way of presenting the message to the student. I will definitely look forward to have him as a professor next semester.

Gary Vaynerchuck and Brazen Careerist

Gary Vaynerchuck


Gary Vaynerchuck is born in Babruysk, U.S.S.R on November 14, 1975 and immigrated to the United States in 1978. He is the star of Wine Library TV, breaks down the barriers that prevent people from exploring and enjoying different kinds of wine. His Russian immigrant parents owned a wine store, so growing up Gary learned a lot more about wine tasting and began reading Wine Spectator and Wine Advocate. He took over his parents business as an adult, and using social media tools such as Facebook and Twitter to promote Wine Library TV.



Many customers depended on Gary’s advice about specific wine and within a five year period Wine Library grew from $4 million dollar business to $45 million business. He has made more than 600 episodes of his Wine Library TV show and currently has more than 80,000 fans. Not only he teach his audience how to choose the good wine and to study various flavors but also he have community forum section about his fans that have specific question or ideas about wine tasting knowledge. Gary’s have two goals, which are he want people to try different wines and he tell people to trust their palates. Gary is known as both Business Guru and “Social Media Sommelier.”

I think Gary is a very good example of successful generation Y that uses social media in order to present his business to the media. not only is free to make a blog about your business or portfolio but also you can get a lot of things from the blog that you made.


Brazen Careerist

Brazen Careerist is a web service that allows generation Y to join and explore job opportunities that available for them, also help employer to find candidates. Penelope Trunk is the founder of this web service. She helps companies hire young people that start manages their career with great talent and engaged to the world. This website also helps future employee and employer to know each other better by looking on their blogs, Employer can get a lot more information about the person that they going to hire instead of just regular resumes.

I think this is a great website for college students that going to graduate and looking for the job that they like. I want to sign up and learn a lot more about this website because I’m going to graduate on May 2010 and looking for job in advertising agencies. Also as part of generation Y, we have to always keep up to date with the new social media tools that can helps us not only to find job but also meeting new people that have same interest with us.

Brazen Careerist not only concerned about job but also they talks about new ideas that we can check it out and learn more about it. they also have different sections that you can learn from how to prepare a job interview to talk about politics view.

Social Media

Social Media is a way to share our opinion or ideas to everybody that have specific common interest. Social Media nowadays has become a lot easier because there are free tools that you can use to share your interest with somebody else, for example: blogs, podcast, videos, wikis, etc.

However, one of my favorite social media is Facebook. I’m sure everybody familiar with facebook and almost everybody that I know have their facebook’s account. Even my Dad just made his Facebook’s account because all his coworkers already have one and tell him to start using facebook. With Facebook I can talk with my friends that I haven’t see for years and also to stay keep in touch with friends from different cities or countries. The other social media that have similar concepts is Myspace. Not like facebook, there are a lot of things that you can do to make your Myspace account looks different than anybody else. A lot of people use myspace as their media to promote their businesses, for example: music, clothing line, accessories, etc.

Blog is one of social media that could help you share your opinion, ideas, and products with others. I didn’t anything about Blog before but in this class I learned a lot more about blog and how it can help your career in advertising industries. There are more than 9 million blogs out there with new ones popping up every day. With blog you can post your favorite article, picture, video and talk about the things that you really interested with, also Blog is a really good tool to presents your portfolio online so that Employer can see your experience and capability before they hire you as their employee.





Youtube is become phenomenon in social media because how easy to work this tool and it’s free. All you have to do is upload your favorite video online from your computer and everybody all around the world can see that video. There are a lot of people get really famous because their videos on youtube. With youtube, I can watch my favorite TV show back home because somebody upload recorded video of that show on tape.

Twitter is another free social media that allows you to post your status and share it with others. I’m not a big fan of twitter because I think I don’t need to know or care what other people doing and vice versa. However, I just make my twitter account couple weeks ago to learn on how this media works. From what I learned, people have to follow other people’s account to see their status updated and some people that you follow will eventually follow you to see your updates.

All these free tools make Social Media a lot easier and faster. as part of generation Y, it helps me a lot to shared my ideas with people that have same interest with me, and also we like to get connected with our friends all the time.

Generation Diva

The article “Are We Turning Our Tweens into ‘Generation Diva’?” written by Jessica Bennett is talking about obsession that some people have to meet the ideal beauty on young girls. In the "Toddlers & Tiaras,” the TLC reality series, those toddlers have to Use beauty products to compete in beauty pageants. And also it talks about other shows on television that builds the ideal beauty for women.

I have seen the commercial for “Toddlers & Tiaras” show and I think it’s ridiculous because their mother support them to use beauty products to get the beauty standards, even though almost all of those toddlers were just starting to grow up and learn how to read. As a mother, they have to be good example for her kids because most young kids look at her parents as their role models. Instead of focusing on how to meet the ideal beauty for pageants they should be focusing on living a healthy life.

However, it will change many toddlers’ mind about their ideal beauty standard and forced them to win the beauty pageants can make them feels insecure and unhappy about their body. Using beauty products in an early age can also lead to spending more money on beauty treatment in the feature. That’s why some people spend more than $300,000 on just their face and hair, so you can imagine how much money that those people spend on their whole body.

They never feel satisfied with what they have and want to get more and more. That’s why a lot of celebrities had plastic surgery, liposuction, etc to make them feel better about themselves and to set up a new beauty standard on the media.

Podcasting

I heard about Podcasting in Fundamentals of Internet that I take this semester. With podcasting you can listens to radio stations, transfer video in anytime and anywhere. The equipment that you need for podcasting is computer, internet connection, and an Ipod or other Mp3 player.

Podcasting become really popular among our generation and also some of the baby boomers generation is because it’s really simple and easy. There are a lot of website that will provide you with the video that you want to see or radio station that you want to listen to, for example I tunes is one of the famous podcatcher that can help you to get everything that you want to listen or see. After you download a podcast in your computer, you can send those videos or other things to your Ipod or other Mp3 player, and different other form. With smart phones that can go into the internet, you can get podcast tool in your cell phones.


However, Podcast is not only entertainment but you can also to share your ideas with others, for instance if you want to share your marketing strategy with your coworkers or your boss, you can make a podcast and send it to them. Podcasting will make your job easier and you can work on your project in anytime and anywhere.


If you are subscribed to any podcast in your computer, it will send you videos that you might like it because they keep track on what are you watching or listening usually. Podcasting is a really good application that I like to have on my Ipod because I travel a lot and sometimes I spent a long time in airplanes or cars, so with podcast I still can enjoy my favorite show or even share my ideas with friends and coworkers.

The other reason why our generation loves about this application is because it’s free. With podcasting you will never missed your favorite shows anymore because you can download that video anytime you want to watch it.

internship

The job that i found in Illinois news broadcasters association is an internship in marketing/advertising support and is located in 70 E. Lake St., Suite 230, Chicago, IL 60601. The parent owner of this company is Chicago Artist Coalition.

What interested me about this job is because it will give me an opportunity in marketing/advertising industry. However, i will learn about marketing businesses in classes that i will take in college to support my knowledge and i will learn how to make good and professional cover letter.