Gary Vaynerchuck and Brazen Careerist

Gary Vaynerchuck


Gary Vaynerchuck is born in Babruysk, U.S.S.R on November 14, 1975 and immigrated to the United States in 1978. He is the star of Wine Library TV, breaks down the barriers that prevent people from exploring and enjoying different kinds of wine. His Russian immigrant parents owned a wine store, so growing up Gary learned a lot more about wine tasting and began reading Wine Spectator and Wine Advocate. He took over his parents business as an adult, and using social media tools such as Facebook and Twitter to promote Wine Library TV.



Many customers depended on Gary’s advice about specific wine and within a five year period Wine Library grew from $4 million dollar business to $45 million business. He has made more than 600 episodes of his Wine Library TV show and currently has more than 80,000 fans. Not only he teach his audience how to choose the good wine and to study various flavors but also he have community forum section about his fans that have specific question or ideas about wine tasting knowledge. Gary’s have two goals, which are he want people to try different wines and he tell people to trust their palates. Gary is known as both Business Guru and “Social Media Sommelier.”

I think Gary is a very good example of successful generation Y that uses social media in order to present his business to the media. not only is free to make a blog about your business or portfolio but also you can get a lot of things from the blog that you made.


Brazen Careerist

Brazen Careerist is a web service that allows generation Y to join and explore job opportunities that available for them, also help employer to find candidates. Penelope Trunk is the founder of this web service. She helps companies hire young people that start manages their career with great talent and engaged to the world. This website also helps future employee and employer to know each other better by looking on their blogs, Employer can get a lot more information about the person that they going to hire instead of just regular resumes.

I think this is a great website for college students that going to graduate and looking for the job that they like. I want to sign up and learn a lot more about this website because I’m going to graduate on May 2010 and looking for job in advertising agencies. Also as part of generation Y, we have to always keep up to date with the new social media tools that can helps us not only to find job but also meeting new people that have same interest with us.

Brazen Careerist not only concerned about job but also they talks about new ideas that we can check it out and learn more about it. they also have different sections that you can learn from how to prepare a job interview to talk about politics view.

Social Media

Social Media is a way to share our opinion or ideas to everybody that have specific common interest. Social Media nowadays has become a lot easier because there are free tools that you can use to share your interest with somebody else, for example: blogs, podcast, videos, wikis, etc.

However, one of my favorite social media is Facebook. I’m sure everybody familiar with facebook and almost everybody that I know have their facebook’s account. Even my Dad just made his Facebook’s account because all his coworkers already have one and tell him to start using facebook. With Facebook I can talk with my friends that I haven’t see for years and also to stay keep in touch with friends from different cities or countries. The other social media that have similar concepts is Myspace. Not like facebook, there are a lot of things that you can do to make your Myspace account looks different than anybody else. A lot of people use myspace as their media to promote their businesses, for example: music, clothing line, accessories, etc.

Blog is one of social media that could help you share your opinion, ideas, and products with others. I didn’t anything about Blog before but in this class I learned a lot more about blog and how it can help your career in advertising industries. There are more than 9 million blogs out there with new ones popping up every day. With blog you can post your favorite article, picture, video and talk about the things that you really interested with, also Blog is a really good tool to presents your portfolio online so that Employer can see your experience and capability before they hire you as their employee.





Youtube is become phenomenon in social media because how easy to work this tool and it’s free. All you have to do is upload your favorite video online from your computer and everybody all around the world can see that video. There are a lot of people get really famous because their videos on youtube. With youtube, I can watch my favorite TV show back home because somebody upload recorded video of that show on tape.

Twitter is another free social media that allows you to post your status and share it with others. I’m not a big fan of twitter because I think I don’t need to know or care what other people doing and vice versa. However, I just make my twitter account couple weeks ago to learn on how this media works. From what I learned, people have to follow other people’s account to see their status updated and some people that you follow will eventually follow you to see your updates.

All these free tools make Social Media a lot easier and faster. as part of generation Y, it helps me a lot to shared my ideas with people that have same interest with me, and also we like to get connected with our friends all the time.

Generation Diva

The article “Are We Turning Our Tweens into ‘Generation Diva’?” written by Jessica Bennett is talking about obsession that some people have to meet the ideal beauty on young girls. In the "Toddlers & Tiaras,” the TLC reality series, those toddlers have to Use beauty products to compete in beauty pageants. And also it talks about other shows on television that builds the ideal beauty for women.

I have seen the commercial for “Toddlers & Tiaras” show and I think it’s ridiculous because their mother support them to use beauty products to get the beauty standards, even though almost all of those toddlers were just starting to grow up and learn how to read. As a mother, they have to be good example for her kids because most young kids look at her parents as their role models. Instead of focusing on how to meet the ideal beauty for pageants they should be focusing on living a healthy life.

However, it will change many toddlers’ mind about their ideal beauty standard and forced them to win the beauty pageants can make them feels insecure and unhappy about their body. Using beauty products in an early age can also lead to spending more money on beauty treatment in the feature. That’s why some people spend more than $300,000 on just their face and hair, so you can imagine how much money that those people spend on their whole body.

They never feel satisfied with what they have and want to get more and more. That’s why a lot of celebrities had plastic surgery, liposuction, etc to make them feel better about themselves and to set up a new beauty standard on the media.

Podcasting

I heard about Podcasting in Fundamentals of Internet that I take this semester. With podcasting you can listens to radio stations, transfer video in anytime and anywhere. The equipment that you need for podcasting is computer, internet connection, and an Ipod or other Mp3 player.

Podcasting become really popular among our generation and also some of the baby boomers generation is because it’s really simple and easy. There are a lot of website that will provide you with the video that you want to see or radio station that you want to listen to, for example I tunes is one of the famous podcatcher that can help you to get everything that you want to listen or see. After you download a podcast in your computer, you can send those videos or other things to your Ipod or other Mp3 player, and different other form. With smart phones that can go into the internet, you can get podcast tool in your cell phones.


However, Podcast is not only entertainment but you can also to share your ideas with others, for instance if you want to share your marketing strategy with your coworkers or your boss, you can make a podcast and send it to them. Podcasting will make your job easier and you can work on your project in anytime and anywhere.


If you are subscribed to any podcast in your computer, it will send you videos that you might like it because they keep track on what are you watching or listening usually. Podcasting is a really good application that I like to have on my Ipod because I travel a lot and sometimes I spent a long time in airplanes or cars, so with podcast I still can enjoy my favorite show or even share my ideas with friends and coworkers.

The other reason why our generation loves about this application is because it’s free. With podcasting you will never missed your favorite shows anymore because you can download that video anytime you want to watch it.

internship

The job that i found in Illinois news broadcasters association is an internship in marketing/advertising support and is located in 70 E. Lake St., Suite 230, Chicago, IL 60601. The parent owner of this company is Chicago Artist Coalition.

What interested me about this job is because it will give me an opportunity in marketing/advertising industry. However, i will learn about marketing businesses in classes that i will take in college to support my knowledge and i will learn how to make good and professional cover letter.

Generation Y or the Millennials are generation that was born after 1977 and there are over 70 million people that considered in this generation, including myself. We believe that we can do anything that we want, and we want to do everything fast and easy.


Those are generation that Companies or businesses need to market their product or service to because they bring a lot of money to the market. You have already heard that Generation Y don’t like to read nor watching TV, because they spends most of their time on the internet and stay connected with their friends. Moreover, a lot of companies change their marketing strategy to follow Generation Y needs and wants because Generation Y spends more than 200 billion dollars annually and will soon replace the older generation, which is the baby boomer generation.


I think Apple, Nike, and Blackberry are few examples of companies that did well in marketing their product to the millennials. Even though the products that they are trying to sell weren’t cheap but they make them look cool and proud in their community by having it. Apple and Nike made their products as a lifestyle for most people, so they make the customers think that they can’t live without it. Blackberry is getting their way up by introducing free text messaging service to all blackberry’s users. They hit the hotspot that generation Y concerned about, which is Free or cheap and text messaging is a big deal for our generation.

This is one of the product that most of our generation excited about. Pacemaker is the first Pocket size dj system in the world.



The most important thing that each Company should have on their product is “Authenticity.” I know it might sounds cliché, but being authentic is a big deal for our generation. For example, Facebook and Myspace are the most well known social networking sites for our generation. But if you want to make other social networking sites, it might not be successful because most people don’t want to join to your websites.That is one of marketing strategy that I applied to my clothing line business, that I only printed limited quantity of my designs, because people like have something that others don’t have.


I know it’s not easy as a marketer or the owner of a company to market their product to generation Y, but instead of focusing on our marketing strategy we have to take a step back and do more research about our generation. For example, get to know them better by spending time with them and listens to what they want or need. With that information, you can market your products or service to generation Y a lot easier and faster.

Am I a Pirate?

First of all, I stopped buying CD since I’m in middle school because I can get all the music I want by downloading on the internet. I remember the first program that I used is Kazaa and I changed to Bearshare in high school because in Kazaa you have to specific amount per moth to get unlimited download. I downloaded everything, from songs to music video, and also movies. But most of the time, I got a lot of different viruses in my computer that came from the file that I downloaded. So that’s why you have to make sure that you have antivirus system in your computer before you download music or movies from the internet.

How the artist will make money for a living?

The first thing that comes to most people’s mind is this question. At the beginning of this movement of pirating music, artists did try so hard to stop that with sued the owners of these websites but it’s impossible to stop that if most people in the world do that. Even though it hurts the income of most artists that trying to make money, on the Brightside they get their songs popular faster in the public and most of the time people already know their songs before the new album come out. Moreover, with Myspace and Facebook, new artists put up their songs in their page so people will recognize and listens to their music. They used technology networking to get their name and song’s recognition from the audience.

How About Pirating Movies?

Most people that I know in the United States don’t download movies from the internet because it takes a long time and most of the times you didn’t get good quality movies. In the other hand, in Indonesia, there are a lot of people that sells all kinds of movies in DVDs that they downloaded from internet. Usually, it’s really cheap and it’s a good quality movie like an original DVD. Most people back home choose to buy those DVDs instead of paying more to watch in the theater. However, here in United States, I always go to Hulu to watch my favorite TV Shows.

Generation Y

Our Generation always wants everything fast, easy, and free. In my opinion, it’s not stealing anybody’s music or money because everything is offer to us to enjoy it. I know that they work hard for the music that they made but they use this thing as an opportunity to reach more fans.

Finally, it might be wrong or illegal but I’m not going to spend any money on music if I can get it for free on the internet.